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Cloud – AWS leads adoption but Microsoft Azure gaining ground

14/03/2016 by Sharon Shahzad


Amazon Web Services remains the clear leader in public cloud computing according to the latest RightScale survey of large corporations and SMEs. However, Microsoft’s Azure is gaining ground as more enterprises embrace cloud and hybrid solutions. Of the 1,060 buyers of both private and cloud services surveyed, 57% use AWS, while Azure’s combined IaaS and PaaS adoption rate increased to 30%.

It is no surprise to see AWS retain its standing at the top, but the report noted that there has been a significant uptake of Azure’s solutions due to more CIOs experimenting and planning to use them in the near future. “This year Azure IaaS and PaaS stand out with a higher percentage of respondents experimenting or planning to use those clouds. This could indicate potential for Azure to increase adoption in future years as these experiments and plans come to fruition,” added RightScale.

VMware’s vCloud air was the third most popular with 11% running apps in the cloud, 14% experimenting and 9% planning to use them. Meanwhile, IBM’s SoftLayer was fourth with just 7% running apps, although 13% of enterprises are currently experimenting and 9% are aiming to implement during the coming months. Cloud solutions overall are becoming more popular as private cloud adoptions have increased from 63% to 77% year-on-year, while hybrid cloud adoption has soared from 58% to 71% during the same period.

Microsoft has released a new research paper which shows that its cloud partners are growing twice as fast as laggards, and are enjoying around 50% more in gross profit. The ‘Booming Cloud Opportunity’ report stated that the total spend on SaaS, PaaS and IaaS will exceed £350 billion by the end of the decade, which is more than three times the current figure. Microsoft is well positioned to take advantage of a market veering slightly towards hybrid solutions – something that is considered Amazon’s weak point, as it does not provide tech that runs in internal server or data centres.

Microsoft’s new Azure Stack is billed as the ‘Ultimate Hybrid Cloud Platform.’ It enables firms to use traditional data centres and cloud-inspired infrastructure to build a hybrid service with consistent tools, APIs, and a shared ecosystem that is capable of supporting business transformation and driving efficiency in an app-based digital landscape. Microsoft adds, “You decide where to keep your data and applications—in your own datacenter or with a hosting service provider. Easily access public cloud resources to scale at busy times of the year, for dev-test, or whenever you need them.”

This article has been written by Harry Glover - Cloud Consultant. Should you wish to discuss your Cloud recruitment requirements for 2016, please contact Harry Glover on: +44 (0)20 7014 0231 or send an email to

Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

Cloud Recruitment, BI & Data Recruitment, Information Security Recruitment, Enterprise Architecture & Strategy Recruitment , Energy Technology Recruitment, Demand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Leadership Talent, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid management in permanent and contract roles.

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