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Zoopla picks up Birst for Cloud BI

1/03/2016 by Sharon Shahzad

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Zoopla Property Group (ZPG), the online property search engine, has revealed it has chosen Birst as its cloud business intelligence (BI) provider. By utilising the platform for its BI and analytical processes, ZPG will be able to boost its operations, integrating data from across brands such as HomesOverseas, PrimeLocation and Zoopla into the Birst Cloud BI platform for a central visualisation.

ZPG is one of the UK’s leading online property portals, and by choosing Birst, the firm will bring together operations, sales and marketing data into a single online platform. It means that the company will be able to monitor data, such as that from web analytics, CRM systems, marketing automation and social platforms, all in one place. This will enable ZPG to improve the success of their marketing campaigns, largely with the help of more efficient attribution, audience segmentation and targeting.

One area that the company is keen to expand is the role of analytics. This is becoming increasingly important as the firm expands its variety of customer services for homeowners and house buyers both home and abroad.

ZPG Chief Financial Officer Stephen Morana said: “Today, ZPG provides customers with online services that support their house hunting. We are expanding this range of services to become the primary market resource for everyone involved in buying, selling and managing property. The role of data in this growth plan is significant, as it will support our employees in tailoring outreach, marketing and customer service campaigns for the right audiences at any given time.”

Morana added that Birst had been chosen because it offers an agile and flexible BI solution that can keep up with the pace of ZPG’s aims.

Birst Chief Executive Officer Jay Larson explained that data continues to have an evolving role with companies, particularly online players who need to make their decision-making faster and more accurate than their competitors. As such, Cloud BI offers the chance to draw information together from multiple applications in a governed way, allowing a central interface for all of a firm’s data.

“This approach helps people ask their own questions, share the results of analytic enquiries with their peers and contribute to improvements in performance for everyone,” he said.

Birst Cloud BI offers a platform that covers all the visualisation and infrastructure requirements that firms may have. Multiple data sources are integrated for automated refinement, providing easy-to-digest information to help companies boost their operations.

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