NetSuite, one of the world’s leaders in enterprise resource planning (ERP) solutions, has revealed a new niche solution aimed at helping those in the retail environment manage apparel and accessories operations. The new tool has been developed on NetSuite’s unified cloud platform, providing users with ecommerce, planning and point-of-sale technologies. With many retail companies facing challenges, particularly those who have traditionally sold on the high street, the new solution could help boost selling power whilst providing an engaging and positive experience to shoppers.
The retail sector is experiencing a growing number of challenges thanks to ecommerce, with accessory and apparel retailers having a particularly difficult time. These firms have always relied on footfall in the past. However, with the internet and subsequent development of online shopping, selling has become harder. With NetSuite’s new solution, companies can access a plethora of features that should help them boost sales and positive branding. First, there’s the option to streamline operations for better efficiencies. There are also tools to speed up time to value as well as answer growing demands from consumers for an excellent omnichannel experience.
NetSuite General Manager of Global Retail Branden Jenkins explained: “Apparel retailers require a platform that unifies their brand and their customers' experience. The multiple, back-office and front-end systems they struggle to keep in sync simply cannot keep up with their complex business models, selling channels and fast-paced trends.” Jenkins added that shoppers are increasingly demanding omnichannel experiences that are seamless and engaging. It means that companies need to respond to these needs to ensure ongoing loyalty and repeat purchases. “NetSuite's cloud-based platform and industry-specific solution can solve these challenges and ensure that retailers will never be left behind again with outdated technology,” Jenkins said.
For apparel and accessories merchants, the new solution from NetSuite could be the ideal way to boost sales and adopt a new selling strategy in the digital age. The software offers a way to provide shoppers with a seamless, enjoyable, omnichannel journey that only goes to enhance their purchasing. There’s also the ability to provide customised and specific accessory and apparel websites to shoppers so that they’re more likely to find items they’re interested in buying. Meanwhile, the Merchandise Management feature helps to streamline the otherwise manual process of inputting sales, transfer, purchase and bulk order information. This, overall, could significantly boost apparel and accessory retailers’ strategy for ecommerce in the coming years.
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