Salesforce has launched a new product called App Cloud Mobile that aims to accelerate mobile app development by enabling both software developers and non-techies to create apps for Android and iOS. Salesforce claims enterprises are still facing huge challenges with building apps and keeping them secure, and that the App Cloud Mobile will integrate previously separate elements and use its business-to-consumer tech to streamline the process and benefit the end user.
Several Salesforce products will be unified and this includes the Lightning App Builder programming tool, coding environments Heroku and Force and Lightning Snap-Ins and Wave Analytics. This integration means the App Cloud Mobile SDK will be able to deliver scalable and ready-to-use login screens, which are often the most time consuming and difficult aspect of mobile app creation. There will also be additional security and data integration features such as two-factor authentication and user identity to shore up the back-end. In addition, Salesforce’s cloud infrastructure will make it easy for corporations to build on their apps quickly and effectively.
Salesforce says consumer goods company Unilever has already had great success in building new apps using App Cloud Mobile. The multinational recently created six new apps to transform its business operations in areas including market intelligence, workplace logistics, team workflow and the circulation of company news.
British pharmacy chain Boots has also been using a new mobile cloud app called SalesAssist as part of its digital transformation endeavours. The new app, which has been co-developed with IBM and Apple, aims to empower employees by reducing information asymmetry and providing them with the tools to generate sales. It enables them to view inventory and product information and uses IBM’s analytics platform to provide relevant recommendations and advice to customers. Boots is the first retailer to use the application in its 2,500 physical stores across the country.
“Since [Boots] is a foundational client and the first to bring it to market, we all designed this together,” Robin Bryant, retail lead for the Apple IBM partnership said. “This app is based on this specific feedback that ensures this is applicable across the industry as well. We built the app require as little as customisation as possible but we realised that with most retailers there was going to be some nuances [that require personalisation].” The app is amongst the 100 MobileFirst for applications developed by Apple and IBM following their agreement to commit to a wide-ranging relationship in 2014.
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