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Cloud communication partnership revealed by Cisco and Salesforce

23/09/2016 by Usha Tyagi


Over the past few years, Cisco Systems has been quite vocal about the importance of embracing the cloud. Now, as a way to cement those views, the firm has sealed a deal with Salesforce to commit to cloud communication solution development.

On 22nd September, Salesforce and Cisco Systems announced that they will begin developing tools to make it easier for businesses to talk to customers. By combining Salesforce’s cloud technology with Cisco’s own audio and web-based video solutions, it’s hoped that firms around the world will be given simpler tools to contact clients. For example, instead of having to look up phone numbers or open up a new email, salespeople should be able to click a button on a client’s profile and initiate a video, voice or text conversation.

Cisco Senior Vice President Rowan Trollope said: “Every company that’s come before and tried to do this has created a new island.” However, Trollope believes that by rebuilding the current technology within the cloud, “Cisco can embed one-to-one and multiparty communications right into the workflow.”

The news comes ahead of Salesforce’s Dreamforce customer conference, which takes place next month in San Francisco. It’s likely that Cisco’s partnership will now make the itinerary as more details of the deal are revealed. The step is good for Cisco, whose boom period was back when companies bought infrastructure such as routers and big switches from the firm. However, Salesforce was founded within the cloud, enabling the firm to take full advantage of technological progress with data analytics and mobile. Over the past few years, Cisco has been attempting to realign its business, with the development of web-based phones and WebEx, a tool enabling online meetings.

“We’ve been for three years reinventing our technology base in the cloud,” Trollope explained.

This is not the first time that Cisco and Salesforce have partnered. Due to the nature of their respective businesses, there is quite a lot of customer overlap. It means that there have been several times that the two firms have come together to unify technologies. In fact, at the Dreamforce conference in 2015, Cisco CEO Chuck Robbins joined Salesforce CEO Marc Benioff on stage.

However, the latest news shows that they are not only focused on bringing their solutions together, but also making them simpler to use. By making collaboration and communications easier, clients of both firms will be able to optimise efficiencies. In addition, the firms said that they will be working on connected devices as they move into the Internet of Things (IoT) market. 



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