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Messaging start-up snapped up by Salesforce

9/09/2016 by Usha Tyagi


Over the past few years, Salesforce has made quite a number of strategic moves, acquiring a variety of firms in order to bolster its offerings. The world leader in Customer Relationship Management (CRM) tools, having already bought Boston-based Demandware earlier in the year, has now revealed that messaging start-up HeyWire has also been snapped up.

HeyWire, which is based in Cambridge, Massachusetts, utilises its messaging technology to allow firms to receive SMS alerts from 1-800 numbers. Additional business lines are also available for customers to contact companies on. On a blog post that was revealed on Wednesday 7th September, HeyWire Co-Founder and Chief Executive Officer Meredith Flynn-Ripley said that they had signed a definitive agreement with Salesforce for the acquisition of the firm. Though the actual terms were not unveiled, Flynn-Ripley wrote: “The team and I are thrilled to join Salesforce once the transaction closes and to ushering in new levels of customer engagement through conversational messaging within the Salesforce Service Cloud.”

Originally founded in 2009, HeyWire started life as MediaFriends. Over the past seven years, the company successfully raised $13 million in numerous funding rounds, with investors including venture capital firms from Silicon Valley such as Lauder Partners.

The buyout news shouldn’t strike anyone familiar with both Salesforce and HeyWire as a surprise. In fact, HeyWire actually advertises itself as a mobile messaging tool that can be used easily by businesses that already harness the power of Salesforce software. In addition, the firm has developed two products specifically for use with Salesforce tools. Business Messenger, for example, allows businesses and customers to communicate easily through an app.

Flynn-Ripley said: “As a member of the Salesforce ecosystem, we’ve witnessed first-hand Salesforce’s commitment to disrupting markets, we’ve seen the impact conversational messaging is making on our customers’ businesses and we’re thrilled with the opportunity to deliver innovative solutions in enterprise mobile messaging to Salesforce customers worldwide.”

Salesforce continues to dominate the CRM market, with companies around the world using the firm’s raft of tools to optimise business processes and operations for better bottom lines. In the modern world, communication with customers is becoming more important than ever, with consumers’ expectations increasingly high. It is, therefore, essential for firms to form new, innovative and efficient ways of engaging with customers. This is where messaging and texts are finding popularity. With the latest acquisition, Salesforce is one step closer to providing even better communication tools for its customers.



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