Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

Salesforce overhauls Demandware for branded e-commerce solution

28/09/2016 by Usha Tyagi

W1siziisijiwmtyvmdkvmjgvmtavntkvndevotayl09ubgluzsbidxkuanbnil0swyjwiiwidgh1bwiilci2mdb4ndawxhuwmdnlil1d

Over the past few years, Salesforce has made numerous acquisitions as it looks to bulk up its offerings and respond to market demands. Now, the customer relationship management (CRM) solution giant has said that it is launching the Salesforce Commerce Cloud, a solution formerly developed by Demandware.

Three months ago, Salesforce completed its acquisition of Demandware for $2.8 billion. Now, the firm has rebranded the product and is releasing it onto the market as the Salesforce Commerce Cloud. The release of this new on-demand software comes with a few additional functions; for example, there is support for Apple Pay, which enables secure transactions to be conducted on Mac, iPad and iPhone devices. According to Salesforce Senior Vice President of Retail and Consumer Products Shelley Bransten, this could be of particular interest to online companies that “increasingly see customers abandon the sale at checkout when they have to enter payment.” This area of interest is extremely important as, according to Bransten, 100% of e-commerce growth is as a result of mobile devices.

However, Apple Pay support is not the only new function, and Salesforce has promised that its new artificial intelligence (AI) tools will also be included in the Commerce Cloud Einstein edition. In theory, the addition of such functions would mean that retailers should be more easily able to identify consumers that are ready to make purchases.

The newest e-commerce product will join Salesforce’s raft of solutions for marketing, sales and business services. It means that the firm moves another step closer to providing a way to follow a customer’s entire journey, from testing and buying through to consumer support. This could be helped further by news of a “cloud alliance” between Salesforce, Microsoft and Adobe Systems, which might provide sales tracking tools, though Bransten was quiet on the subject.

Over the past few years, Salesforce has made some strategic moves when it comes to acquiring firms such as Demandware. Overall, the firm has said that it wants to knit these diverse companies together to provide an integrated set of solutions optimised for cloud use. These will be further developed by the addition of AI technology. For many experts in the industry, such a goal is a tall order to achieve. However, this does not seem to have stopped the firm. Salesforce will almost certainly be discussing the subject as its yearly Dreamforce consumer event gets underway at the start of October. 

 

 

About Us

Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP Recruitment, BI & Data Recruitment, Information Security Recruitment, Enterprise Architecture & Strategy Recruitment , Energy Technology Recruitment, Demand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Leadership Talent, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtcvmdivmtuvmtyvntivmjuvnzkwl2n5ymvyigf0dgfja3muanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

UK threatened by serious cyber attacks every ...

2017-02-15 16:00:00 +0000

The security of the UK has been threatened by 188 serious cyber attacks in the last three months, a government security chief has said. National Cyber Security Centre (NCSC) Chief Executive Ciaran Martin told The Sunday Times that national security was put at risk by many of these attacks. Martin was speaking ahead of the official opening of the NCSC, which has been set up to protect critical services in the UK from such attacks and improve underlying i...

W1siziisijiwmtcvmdivmdgvmtavmzcvmzkvnjkyl0n5ymvyifnly3vyaxr5lmpwzyjdlfsiccisinrodw1iiiwimzgwedewmcmixv0

British cyber security workforce rises 163%

2017-02-08 10:00:00 +0000

Data from the UK has shown that the cyber security workforce has grown considerably over the past five years. According to a new report from cyber skills promotion network Tech Partnership, there are now 58,000 more workers in this industry – a rise of 163 per cent. It shows the growing importance of these professionals, with firms across a vast range of industries turning to cyber security specialists to safeguard their data. To collate the report, the...