Connecting to LinkedIn...

CRM Marketing Architect (£70,000 - £80,000 + Bonus and Benefits

Job Title: CRM Marketing Architect (£70,000 - £80,000 + Bonus and Benefits
Contract Type: Permanent
Location: London, London
Salary: £70000 - £80000 per annum + BONUS + Benefits
REF: CA/MON-49583
Contact Name: Cristian Amanta
Contact Email:
Job Published: 5 months ago

Job Description

CRM Marketing Architect (£70,000 - £80,000 + Bonus and Benefits)

I am working with a Global Manufacturing Company with revenue of £28.45 billion last year. They are going through a large IT Transformation as they are focusing on B2C.

This highly visible and critical role will provide guidance and direction for the entire spectrum of CRM Architecture (Marketing and Service). As the world continues to evolve towards a digital-centric paradigm, the necessity for the creation of simple, intuitive, fast, reliable, and constantly improving digital interaction experiences is paramount. This role requires owning and defining a 5 year roadmap for CRM Domain Architecture.

To be successful, the target candidate will have broad experience and expertise in everything in CRM Marketing (Salesforce, Exact Target, Eloqua . Ideally in an international Environment.

Core Responsibilities:

-Define the CRM Marketing Architecture strategy, and implementation standards to support numerous business imperatives
-Define the technology vision and CRM Architecture roadmap for digital marketing capabilities
-Apply and integrate emerging technological trends to new and existing systems architecture
-Interface with peers throughout the enterprise to ensure good communication and alignment with the larger technology organization.
-Ensure projects are envisioned, designed, and implemented using best in class tools & practices
-Ensure digital solutions are well engineered, operable, maintainable
-Mentor team members in relevant technologies and implementation architecture
-Perform business analysis / requirements analysis with the help of business stakeholders
-Evaluate and manage potential commercial and technical partners
-Operate as a subject matter expert on digital marketing, web analytics and experience management

-Minimum of 5 years of experience in CRM Architecture (implementing customer-facing digital technologies, with specific focus on digital marketing and customer self-service)

-Extensive experience in at least one (, ExcactTarget, Oracle Eloqua, Savo, ATG etc)
-Expert knowledge of the design and implementation patterns supporting custom integrations between Marketing Automation Solutions, CRM Platforms, Content Management Solutions, Analytics, 1st & 3rd Party data, A/B Testing/Optimization, Segmentation, Personalization and technology solutions supporting these capabilities
-Experience with high traffic e-commerce and self-service websites
-Must have worked in cross functional and blended teams employees, contractors, customer, onsite/offshore, vendor

Personal Characteristics:
-Ability to communicate technical details to wide variety of technical and non-technical audiences
-Excellent skills in emotional intelligence, influencing, and persuasion with individual and group stakeholders. Must be a highly effective collaborator
-Passion for continuous process and technology improvement
-Excellent organizational skills and attention to detail in an environment that requires regular evaluation and negotiation of priorities
-Ability to work independently and as a team member
-Able to prioritize and execute tasks in a dynamic, fast-paced environment
-Strong customer service, interpersonal and communication skills the ability to interact with many different people, internally and externally

Social Stream

Latest News


Infor launches new mobile solution

2016-12-07 09:00:00 +0000

Infor, one of the global leaders in enterprise resource planning (ERP) software, has revealed that it is launching a new mobile solution. The company, which has focused on developing specialised business applications for a variety of industries, unveiled Infor Mobility for Field Service (MFS). The solution is a comprehensive mobility application that can streamline operations for employees working in the field. To ensure that field technicians are provi...


AI continues to infiltrate cloud computing se...

2016-12-06 09:00:00 +0000

With Google and Microsoft both already working on artificial intelligence (AI) software for their cloud services, it has been revealed that Amazon is now to join the battle. The internet giant is to prioritise developing AI for Amazon Web Services (AWS), the division that sells data storage and computing to IT professionals around the world. AWS is currently the fastest-growing division for Amazon, with the past year having seen sales soar by 60 per cen...