Connecting to LinkedIn...

Connecting to LinkedIn...

W1siziisijiwmtqvmdkvmzavmtavndevmzevmzkxl3n0b2nrx3bob3rvx2pvynnfynv0dg9ux29ux2tlewjvyxjkxzgwmdu4mtgxlmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Digital Marketing Analyst

Job Title: Digital Marketing Analyst
Contract Type: Contract
Location: London, London
Industry:
Salary: £350 - £420 per day
Start Date: asap
Duration: 6 months
REF: digitalanalyst100616
Contact Name: Amy Harris
Contact Email: amyh@montash.com
Job Published: over 1 year ago

Job Description

Montash have been engaged by a Global Fintech to source a Digital Marketing Analyst to implement, monitor and utilize analytics across digital platforms in order to optimize the lead conversion, including user journey effectiveness . This person must provide recommendations to improve the user experience across four websites, four channels and multiple products. Google Analytics Experience is a must.

Main Responsibilities

* To maximise utilisation and revenue growth through and from customer acquisition.
* Optimise user experience and conversion funnels across multiple platforms
* Develop digital strategies informed by data analysis
* Work with product and channel owners to make recommendations to deliver conversion enhancements by analysing data
* Work with data analytics team as owners of the business data to ensure alignment with APS data standards
* Own the recommendations, implementation and daily activity of the multivariable testing and customer experience monitoring strategy
* Own the tagging strategy for Google Analytics and Adobe Test and Target to ensure a best in class delivery in partnership with front end development
* Enhance existing web analytics dashboards/reporting to best practice standards to include attribution modelling, visitor flows and goals, and effectively monitor key KPIs in conversion path for different products/channels
* Analyse customer journeys/interactions through each website and application form and communicate to the product and channel managers prioritised recommendations to improve the customer experience
* Collaborate with front end development as the subject matter expert on Google Analytics and other tools
* Owner of existing web/digital analytics tools as well as recommending new tools
* Work with PPC and SEO channel owners to maximise opportunity through each channel
* Monitor email campaigns performance across ECM
* Make recommendations based on campaign results
* Conducting deep dive analysis into the different booking journey performances, so that drop-out points and reasons for task failure are identified and communicated
* Exposing system errors and usability restrictions by using customer experience monitoring tools
* Work with Analytics to get full assessment of performance against objectives
* Special projects as assigned and needed

Skills and experience required:
* Extensive experience with web analytics across secured and unsecured platforms (i.e. monitoring cross-domain traffic) on large scale in a transactional website environment
* Highly numerate and analytical, capable of quickly and accurately assessing and interpreting data.
* Proven track record of implementing Google Analytics to an advanced standard from scratch in complex, multi-website organisation
* Expert knowledge of business web analysis disciplines, standards and processes.
* Extensive experience with analytics/optimisation, including: Google Analytics and Adobe Test and Target
* Graduate calibre or equivalent (numerate degree preferred)
* Excellent verbal, written communication and interpersonal skills
Desirable skills:
* Experience of working in a multi-channel environment
* Knowledge of relevant regulatory and legislative environment
* Proven track record in successfully designing, implementing and analysing marketing campaigns, on-time, to budget.
* Experience working in other financial services companies marketing departments
* Experience of writing SQL Queries
Key Performance Indicators:
* Conversion rate improvements
* Monitoring site traffic including: visits; rankings; visitor flow etc.
* Product/channel tests and optimisation recommendations which result in increased sales, usage and optimise spend on digital channels
* Volume/value of new accounts generated

Social Stream

Latest News

W1siziisijiwmtcvmdkvmjkvmdgvmtmvmjkvmjgyl1vudgl0bgvkigrlc2lnbiaomjuplmpwzyjdlfsiccisinrodw1iiiwimzgwedewmcmixv0

Are PSLs a Blocker or an Enabler?

2017-10-02 11:00:00 +0100

The use of a Preferred Supplier List (PSL) was intended to support and strengthen relationships and performance between organisations and their third party suppliers. As the technical landscape continues to evolve at rapid rate recruitment and demand for new skills becomes more intense. Are PSLs still the solution or an obstacle to sourcing the right talent? The traditional PSL A dedicated list of partners intended to guarantee quality and availability ...

W1siziisijiwmtcvmdkvmjevmdgvndmvmduvmtmxl1vudgl0bgvkigrlc2lnbiaomjmplmpwzyjdlfsiccisinrodw1iiiwimzgwedewmcmixv0

Why do we punish the victims of hacking?

2017-09-21 09:00:00 +0100

Hacks occur every 39 seconds, with 95% of them targeting governments, retailers and the tech industry. If the hackers are caught, they'll face prison time under the Computer Misuse Act. More often than not, the businesses who are victims of those attacks expose themselves to punishment of their own. The laws that determine the duty of protection owed to businesses and their customers is both vague and broad, making them question just how much protection...