Connecting to LinkedIn...

Connecting to LinkedIn...

W1siziisijiwmtqvmdkvmzavmtavndevmzevmzkxl3n0b2nrx3bob3rvx2pvynnfynv0dg9ux29ux2tlewjvyxjkxzgwmdu4mtgxlmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Digital Marketing Analyst

Job Title: Digital Marketing Analyst
Contract Type: Contract
Location: London, London
Industry:
Salary: £350 - £420 per day
Start Date: asap
Duration: 6 months
REF: digitalanalyst100616
Contact Name: Amy Harris
Contact Email: amyh@montash.com
Job Published: 11 months ago

Job Description

Montash have been engaged by a Global Fintech to source a Digital Marketing Analyst to implement, monitor and utilize analytics across digital platforms in order to optimize the lead conversion, including user journey effectiveness . This person must provide recommendations to improve the user experience across four websites, four channels and multiple products. Google Analytics Experience is a must.

Main Responsibilities

* To maximise utilisation and revenue growth through and from customer acquisition.
* Optimise user experience and conversion funnels across multiple platforms
* Develop digital strategies informed by data analysis
* Work with product and channel owners to make recommendations to deliver conversion enhancements by analysing data
* Work with data analytics team as owners of the business data to ensure alignment with APS data standards
* Own the recommendations, implementation and daily activity of the multivariable testing and customer experience monitoring strategy
* Own the tagging strategy for Google Analytics and Adobe Test and Target to ensure a best in class delivery in partnership with front end development
* Enhance existing web analytics dashboards/reporting to best practice standards to include attribution modelling, visitor flows and goals, and effectively monitor key KPIs in conversion path for different products/channels
* Analyse customer journeys/interactions through each website and application form and communicate to the product and channel managers prioritised recommendations to improve the customer experience
* Collaborate with front end development as the subject matter expert on Google Analytics and other tools
* Owner of existing web/digital analytics tools as well as recommending new tools
* Work with PPC and SEO channel owners to maximise opportunity through each channel
* Monitor email campaigns performance across ECM
* Make recommendations based on campaign results
* Conducting deep dive analysis into the different booking journey performances, so that drop-out points and reasons for task failure are identified and communicated
* Exposing system errors and usability restrictions by using customer experience monitoring tools
* Work with Analytics to get full assessment of performance against objectives
* Special projects as assigned and needed

Skills and experience required:
* Extensive experience with web analytics across secured and unsecured platforms (i.e. monitoring cross-domain traffic) on large scale in a transactional website environment
* Highly numerate and analytical, capable of quickly and accurately assessing and interpreting data.
* Proven track record of implementing Google Analytics to an advanced standard from scratch in complex, multi-website organisation
* Expert knowledge of business web analysis disciplines, standards and processes.
* Extensive experience with analytics/optimisation, including: Google Analytics and Adobe Test and Target
* Graduate calibre or equivalent (numerate degree preferred)
* Excellent verbal, written communication and interpersonal skills
Desirable skills:
* Experience of working in a multi-channel environment
* Knowledge of relevant regulatory and legislative environment
* Proven track record in successfully designing, implementing and analysing marketing campaigns, on-time, to budget.
* Experience working in other financial services companies marketing departments
* Experience of writing SQL Queries
Key Performance Indicators:
* Conversion rate improvements
* Monitoring site traffic including: visits; rankings; visitor flow etc.
* Product/channel tests and optimisation recommendations which result in increased sales, usage and optimise spend on digital channels
* Volume/value of new accounts generated

Social Stream

Latest News

W1siziisijiwmtcvmdqvmjqvmtqvmzqvmzuvnjg3l3nodxr0zxjzdg9ja182mdq2otc5nziuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

What Does A Snap Election Mean For Recruitment?

2017-04-25 08:00:00 +0100

On Tuesday 18th April, Prime Minister Theresa May called a snap general election for 8th June, taking the nation by surprise. Rather than waiting until 2020, voters will now be casting their ballots in a matter of weeks. The hope for the government is that a Tory victory give the prime minister a strong mandate in parliament as Brexit negotiations begin. This sudden decision has been embraced by many in the recruitment industry due to the anticipated st...

W1siziisijiwmtcvmdqvmtkvmtuvndivntgvnjcyl3nodxr0zxjzdg9ja18xmja3mdi1ndcuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

Evolve or Die: The Importance of Being Agile

2017-04-19 18:00:00 +0100

In the high-speed world of IT, agility is essential if you want to stay on top. Over the last 20 years, Montash Managing Director Roy Dungworth has experienced many changes in the industry. But two things never change - the need for business agility and the importance of people. Roy shares his insights after two decades in the industry. The pace of the IT industry increases every year. The way people buy or consume information today is having an enormou...