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Head of CRM

Job Title: Head of CRM
Contract Type: Permanent
Location: Western Europe,Berlin
Industry:
Salary: £51436.51 - £67263.13 per annum + bonus+benefits
REF: CA/MON-HCRM/8273_24278
Contact Name: Montash Ltd
Contact Email: adresponse@montash.com
Job Published: over 2 years ago

Job Description

Exciting opportunity to join a leading enterprise that is experiencing astonishing growth in Germany, Switzerland & Netherlands. You will be responsible for CRM Internationally (across 15+ countries).

Experience with CRM Salesforce, would be beneficial.

  • Support new Salesforce CRM system implementation including setup, integration into existing platforms, and recommendations for new functions.
  • Develop and manage annual and quarterly CRM plans and marketing automation initiatives that achieve business objectives.
  • Management of the CRM lifecycle strategy, from recruitment, activation and engagement of members, to implementation and evaluation of cross-sell/up-sell and roll reduction strategies.
  • Analysing customer and prospect database and current customer communications to optimize effectiveness.
  • Translating CRM activities to ROI based business-building activities.
  • Execute against KPIs including increased engagement, interaction, retention and achieving online revenue goals.
  • Work closely with acquisition, engagement, premium, customer support, product (web, mobile), data science/analytics, engineering and data warehouse teams.
  • Monitor and analyse program performance and reporting.
  • Develop quarterly customer retention strategies and execution of trigger, lifecycle and batch email plans, including cadence, content, promotions, segmentation and testing.
  • Spearhead tests and develop financially-based business cases for new investments in offers, services, products and/or technology to improve engagement and user experience.


Qualifications

    • Minimum of 5 years of CRM or analytical, data-driven experience.
    • Broad knowledge of CRM-systems (Salesforce preferred, but Ms Dynamics CRM or Siebel CRM would also be welcome); their configuration and use of databases and systems that extend across multiple platforms.
    • Demonstrated expertise in retention strategies, with in-depth knowledge of key contact platforms.
    • Experience implementing short, medium and long term CRM strategies.
    • An analytical approach with proven experience in exporting, interpreting and presenting data from CRM based tools for presentation to key stakeholders and senior mgmt.
    • Outstanding follow-through, time management, and project management skills to deliver results.
    • Proven success delivering business results that demonstrates both hands-on management and appropriate leadership skills.
    • Excellent communication skills (German & English)- both spoken and written.
    • Enjoy working in a dynamic, fast-paced environment
    • Must be a self-motivated and positive person that works/plays well with others.
    • Bachelor's degree in business, mathematics, or computer science preferred.

If you are interested in this role, please send me an updated copy of your CV to cristian@montash.com, alongside your salary expectations and the earliest start date.

You must be resident in Germany and fully able to work without a visa, as my client is unable to sponsor visas.

To discuss this or more exciting roles, contact us on +44 (0)20 7014 0231 or visit our website on http://www.montash.com.

MONTASH IS AN AWARD WINNING GLOBAL IT RECRUITMENT FIRM. FROM OUR HEAD QUARTERS IN LONDON, WE PARTNER WITH CLIENTS ACROSS EUROPE, ASIA, AFRICA, NORTH AMERICA AND SOUTH AMERICA.

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