Connecting to LinkedIn...

Connecting to LinkedIn...


IBM Campaign Consultant

Job Title: IBM Campaign Consultant
Contract Type: Contract
Location: Luton, Bedfordshire
Salary: £340 - £390 per day
Duration: 6 Months
REF: unica051017_1507214208
Job Published: 12 days ago

Job Description

Job Description

Unica/IBM Campaign Build Consultant - ASAP Start

Location: Luton, Bedfordshire

Contract Length: 6 Months

As a Campaign Planning Specialist you will be responsible for the supply of accurate customer data for a variety of customer communications and initiatives. You will work with senior stakeholders from across the business, picking up data briefs, assessing requirements and building campaigns within our CRM tool - IBM Campaign / Unica. You will become a specialist in the customer programmes you work with, owning the end-to-end process, feeding back suggestions to stakeholders for campaign optimisation and become an expert in the underlying data.

You will work closely with the Customer Data & Analytics teams to define new segments, models and data feeds/attributes. You will pay close attention to key campaign metrics and feed into the overall contact strategy of your respective programme.

Key skills required:

  • UNICA - building campaigns
  • SQL - some experience of being able to write in SQL and speak in SQL terms


  • Stakeholder mgt/good comms skills
  • Knowledge of IBM Cloud Broadcast tool

Typical duties:

  • Receiving a brief
  • Building campaigns in UNICA
  • Identifying gaps and feeding into the tech team
  • Testing campaigns - UAT and end to end testing
  • Interacting with local specialist
  • Taking to local market for approval
  • Ideal person will be organised, bale to multi task, any given time there may be 6 campaigns at various stages

Key words:

UNICA / CRM / IBM Cloud Broadcast tool / UAT / Testing / Campaign / Marketing/ strategy / Planning / customer data / customer data / analytics /IBM

Social Stream

Latest News


Are PSLs a Blocker or an Enabler?

2017-10-02 11:00:00 +0100

The use of a Preferred Supplier List (PSL) was intended to support and strengthen relationships and performance between organisations and their third party suppliers. As the technical landscape continues to evolve at rapid rate recruitment and demand for new skills becomes more intense. Are PSLs still the solution or an obstacle to sourcing the right talent? The traditional PSL A dedicated list of partners intended to guarantee quality and availability ...


Why do we punish the victims of hacking?

2017-09-21 09:00:00 +0100

Hacks occur every 39 seconds, with 95% of them targeting governments, retailers and the tech industry. If the hackers are caught, they'll face prison time under the Computer Misuse Act. More often than not, the businesses who are victims of those attacks expose themselves to punishment of their own. The laws that determine the duty of protection owed to businesses and their customers is both vague and broad, making them question just how much protection...