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IBM Campaign Consultant

Job Title: IBM Campaign Consultant
Contract Type: Contract
Location: Luton, Bedfordshire
Industry:
Salary: £340 - £390 per day
Duration: 6 Months
REF: unica051017_1507214208
Job Published: 12 days ago

Job Description

Job Description

Unica/IBM Campaign Build Consultant - ASAP Start

Location: Luton, Bedfordshire

Contract Length: 6 Months

As a Campaign Planning Specialist you will be responsible for the supply of accurate customer data for a variety of customer communications and initiatives. You will work with senior stakeholders from across the business, picking up data briefs, assessing requirements and building campaigns within our CRM tool - IBM Campaign / Unica. You will become a specialist in the customer programmes you work with, owning the end-to-end process, feeding back suggestions to stakeholders for campaign optimisation and become an expert in the underlying data.

You will work closely with the Customer Data & Analytics teams to define new segments, models and data feeds/attributes. You will pay close attention to key campaign metrics and feed into the overall contact strategy of your respective programme.

Key skills required:

  • UNICA - building campaigns
  • SQL - some experience of being able to write in SQL and speak in SQL terms

Desirable:

  • Stakeholder mgt/good comms skills
  • Knowledge of IBM Cloud Broadcast tool

Typical duties:

  • Receiving a brief
  • Building campaigns in UNICA
  • Identifying gaps and feeding into the tech team
  • Testing campaigns - UAT and end to end testing
  • Interacting with local specialist
  • Taking to local market for approval
  • Ideal person will be organised, bale to multi task, any given time there may be 6 campaigns at various stages

Key words:

UNICA / CRM / IBM Cloud Broadcast tool / UAT / Testing / Campaign / Marketing/ strategy / Planning / customer data / customer data / analytics /IBM

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